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Collecting Information About You

Categories and Types of Personal Information We Collect

We collect the following categories and types of personal information: 

  • Contact Information: your first and last name, postal address, email address, and phone number;

  • Other identifying information: IP address, passwords and other security information for authentication and access, social media user names, and cookie identifiers;

  • Financial Information: credit card, debit card, and bank account information you've used in a transaction with us;

  • Demographic information: gender, age, employment information salary range, categorical purchase behavior outside of Southpoint Sportswear, LLC;

  • Geolocation data;

  • Internet or other electronic activity: your browsing and click history, including information about how you navigate within our services and which elements of our services you use the most;

  • Commercial information: products purchased or viewed on our website;

  • Audio and visual information: your videos and photos that you've uploaded to our sites, and CCTV images in our stores from security cameras; and

  • Inferences are drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior, and attitude.​​​​​​​​​​​​

Categories of Use

We may use your personal information for the following purposes:

  • Transactional Purposes: We use your contact information, financial information, and commercial information to:

    • Receive, process, confirm, send and track your order, subscription, or registration;

    • Communicate with you about your order, subscription or registration; 

    • Process any subscription or registration you make to one of our services; and

    • Maintain your "Gift List" through your registry

  • Analytical Purposes: We use your other identifying information, internet activity, and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends, and statistics.

  • Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:

    • Inform you of our new products, services and offers;

    • Provide you with and measure and optimize targeted advertising; 

    • Run contests, promotions, and sweepstakes, 

    • Provide you with our loyalty program including earning points and awarding and redeeming certificates; and 

    • Provide you with other information from and about Southpoint Sportswear, LLC, including personalized marketing communications. 

  • Maintenance and Improvement of Services and Website: We use your contact information, commercial information, and internet activity and browsing history to: 

    • Provide and maintain our Design Lab services;

    • Provide and maintain functionality on our website, including our live chat or customer review features;

    • Handle your customer services requests; and

    • Help us diagnose technical and service problems and administer our stores, websites and apps.

  • Review and Content Creation Purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our website and services and on social media and other advertising

  • Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, and inferences to protect this website, our company, and others and to prevent fraud, theft and misconduct.​

Sources of Personal Information

We collect information from the following sources:

We collect information directly from you. We collect contact and demographic information directly from you. We also collect payment information from you.

We collect information about you from third parties. We collect your personal information from third parties, such as social media sites and data co-ops. We use the Google Maps service on our web sites and may use the Google Maps service, and other services, to collect geolocation data. We use this information to create greater ease of use in our checkout, including to suggest your shipping and billing address, or to help you find the closest store location. The Google Maps service is governed by Google's privacy policy located at We may collect your identifying information from Facebook, in accordance with their terms of use and privacy policy. We purchase from and trade contact information, demographic information, commercial information, and internet and electronic activity with data co-ops and other third party data aggregators.

We collect information from you passively. We collect Internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Advertising and Online Tracking section below.

Combining Information

We may combine information you give us online, in our stores, or through our catalogs. We may also combine that information with publicly available information and information we receive from or cross-reference with third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you directly about our products and events that may be of interest to you, and for other promotional and commercial purposes.

When We Share Information with Third Parties

Our Service Providers

We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Our Select Partners

From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners. In such cases we might rent, exchange, share and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you.

Our Affiliates

We may share personal information with businesses controlling, controlled by, or under common control with any Southpoint Sportswear, LLC.

Law Enforcement and Courts

In certain instances, we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Southpoint Sportswear, LLC. or to others. We may also disclose your contact information when we believe the law or legal process requires it.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our web sites, as applicable. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our web sites and will replace any prior policies that are inconsistent. Your continued use of our web sites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Terms & Conditions

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